The Merriam-Webster Dictionary defines stewardship as "the careful and responsible management of something entrusted to one’s care." Under such a definition, Sandy and Roger Riedinger are stewards of an unparalleled legacy of bodybuilding integrity. As owners of Beverly International they have developed and expand upon a tradition of sports nutrition quality, customer care and passion for bodybuilding and the fitness lifestyle that is unique in the industry.
But the story starts much earlier. Nearly four decades ago and over two thousand miles away, another fitness couple was building a legacy that would have a lasting impact in the lives of thousands of fitness-conscious lifters. Jim and Carole Heflin, have had an impact on the sports nutrition industry that can only be fully appreciated by those that have lived to see the sweeping changes that they have ushered in.