I started in the fitness industry in 1984 designing and building exercise equipment DBA Midwest Health Equipment. Back then customers often would ask if I could help them with their nutrition and training.This kind of led me into offering instruction as an added service. During the next few years I achieved some success as a competitive bodybuilder with a few overall wins. Now I had a number of entry-level competitors requesting my assistance. They worked hard and did very well, told others, and all of a sudden I was spending way more time on the training and nutrition consultation aspect than on the equipment side.
By 1997 I had to make a choice whether to continue with the gym equipment company or go completely to nutrition / training. I chose the latter and have not looked back. Business continued to grow, strictly by word of mouth. In 2000 The Bod Squad was created, which is my competitive bodybuilding / figure team that consists of not only my clients, but many are also close friends. The Bod Squad is my #1 passion outside of my family. I am fortunate enough to be one of the very few people I have known to love my job. I take pride in my job and take it very seriously, BUT we try to have fun along the way also, Check us out at bodsquad.us
My Personal Bodybuilding Philosophy
Normally I try to stay at no higher than 8-9% BF. I competed this year, for the first time in 20 years and I did not worry about my weight at all. My goal was to get to 4-5% bodyfat with eight weeks left before the competition. That way I can get as ripped as humanly possible for the contest. This year I was measured at 2.8% on contest day! (I won my over 50 class at the NPC Indianapolis this June.) I find that the longer you maintain a low BF%, the more your body acclimates to this low percentage and the skin (which at my age is very important) will tighten up more effectively. Actually it makes the entire process much easier, healthier and you achieve a tighter look.
My favorite supplements are chocolate Muscle Provider, Ultimate Muscle Protein cookies & crémeflavor (I use this in the waffle mix) and my #1, Mass Amino acid tabs. In my opinion the Mass tabs offer more bang for the buck than literally any supplement on the market, regardless of brand.
I personally discovered how good they were after I broke my neck in 2005. I had to wait about 2 months before I could have it surgically repaired and during that time I was paralyzed on my left side. Workouts were minimal or non existent. I was in extreme pain and heavily medicated. I could barely force myself to eat even 1-2 small meals per day. I couldn’t sleep for more than 2-4 hours max per night. I knew that I would lose nearly all of my muscle mass if I didn't do something. Using all of my background nutritional knowledge I realized that Mass aminos might be just what I needed. I knew that they used the same ingredient that is in Mass in medical settings to halt muscle wasting. So I thought, what the heck, anything’s worth trying. I started taking Mass tablets all day long. Some days I took as many as 70 per day. They worked great! Several of the medical personnel were surprised by the degree of muscle and conditioning I had maintained under the circumstances. Ever since, of course, I've taken Mass Aminos every day of my life. I find them especially valuable when unable to eat properly due to my overloaded schedule.
Supplements that I recommend to my dlients
First of all I don’t really actively "sell supplements" to my clients. There are tons of supplement companies out there, many claiming their product(s) work wonders, if not miracles. You’ve got to stay away from any whose claims sound too good to be true, because they probably are. However, there are several supplements that I believe actually DO enhance your progress, and in my experience Beverly has them.
I always have Beverly’s line available in my office for the convenience of my clients, but I really don’t care if they buy them from me or somewhere else, as long as they get them if I feel they are needed. If they belong to a particular gym that carries Beverly supplements I suggest they get them from their gym. Since I work with many other trainers, gyms and gym owners, I try to never infringe on their business in any way by taking away sales or services that they may offer.
Now, here’s what I found benefits my clients the most given the particular nutrition approach that I offer. First off, as you can tell from my personal supplement program, I am a big believer in Mass Aminos. I implement them in almost every client’s nutritional competition plan and I have over 100 documented cases of success after their introduction into the individual’s program. I have clients (male and female) take 3-5 Mass tablets, 4-6 times per day between their meals.
The other basics that almost all my clients use are Muscle Provider, UMP cookies and cream (as a drink or incorporated in the Bod Squad Waffle Mix – see below), Ultra 4 vitamins (1 – 4 per day depending on several factors), and Joint Care (see note).
Note – My 92 year old mother has used Joint Care for over 5 years. I suggested it after her prescribed med’s were causing several pretty nasty side effects.She has since taken them every day, dropped the other med’s completely and feels great!
Squad Waffle Recipe
My clients, my wife, and I all use this recipe on a daily basis. Mix up the entire batch, use the portion size that is consistent with your diet, and then store the remainder in the refrigerator.
24 oz container of 2%, low fat, small curd cottage cheese.
32 oz. carton of egg whites
oatmeal – fill empty cottage cheese container with oatmeal (approx 200 grams)
3 scoops UMP C&C (may sub vanilla UMP)
Put all in a blender and mix until smooth
Use a waffle maker or spoon out the desired portions into a skillet and cook like pancakes.
You can store the remainder of the mix, or cook the entire batch and refrigerate the extras in a Tupperware container to eat later.
My advice to competitors
If you want to compete, never step on stage unless you are ready
No competition is worth the sacrifice of health, family or good friends
Competitions are meant to enhance your life, not make you miserable
Family: my wife Maureen, a former Figure competitor and current NPC official; 2 grown sons Trevor and Randy; and my mom who is incredibly fit and functional at age 92. She takes Beverly Joint Care every day.
Outside interests: motorcycles, hot cars, and cool guitars