I ‘discovered’ BI in 2006 and two things immediately appealed to me. First was the support they offered to their customers, not only with their products but with training and nutrition questions as well. These folks have been around 40+ years and they know bodybuilding! Furthermore, they have a simple, straightforward approach that I liked. They didn't advocate crazy or complicated routines or diets, just basic, solid information that was tried and true. Secondly, BI had a system to their contest preparation. They utilize a contest preparation workshop template that takes you step by step through the process, with quantitative goals and measurements. Again, straightforward and effective. This sort of organization proved to be instrumental in my own success this season.