Beverly is 50 years old!

Yes, we’ve made it to the half-century mark

Beverly Beat

By: Sandy Riedinger
Magazine 21 #3

5 May 2017

During theown deeper and deeper, we have become even more committed to the core of our business – YOU! You are the “Miracle Gro” that has nurtured our business. If you think about it, there are many incredible parallels between our Beverly business and not only your evolving ”best body”, but also your ”best person”.

Let’s start with our hearts. I don’t have to explain how important your heart is to your body. But, Beverly’s heart is just as important to our growth and survival. Without our heart – our core values and mission – Beverly would not have been able to survive 5 years, there is no way we’d still be thriving at 50.

Take a look at the statements below about Beverly International and see if they relate to your own life.

  • Beverly is always adapting and changing. We don’t know what will cross our path next or what we’ll have to deal with.
  • Beverly is always learning. Every day brings new things to understand and master.
  • Beverly has ups and downs. Some days are over the top great, others not so much.
  • Beverly considers our clients family. Some days are very emotional. Things are felt at a deep level when you have empathy.
  • Beverly creates relationships. Some deeper, some stronger, some longer – a few short lived!
  • Beverly operates by systems’ Got to have a system!
  • Beverly sets goals and plans hourly, daily, weekly, monthly, yearly. Some may be even 10 – 20 years out.
  • Beverly performs daily maintenance! I don’t have to explain how this one applies to both our business and your bodies!!
  • Beverly has Routine Checkups (data updates and reports) ––– Same goes for when we get on a scale, see a doctor, or even look in the mirror, brush our teeth or comb our hair.
Beverly 50 year logo

At the 50 year mark we’ve traveled quite a ways yet we still feel young and current! We’ve experienced some hardships along the way.

When we bought Beverly in 1998, we were so poor that the banks wouldn’t give us a loan or even extend a modest line of credit. At the end of each day we would look at our accounting program and the numbers would show up in RED. Finally, one evening, we opened the program and the numbers had changed from red to black! We had finally made our way to the surface for a breath of fresh air.

Before we bought the company we distributed Beverly International supplements out of the basement of our 800 square foot house. Our daughter, Jaye’s bedroom was also in the basement and her toys shared the walls with boxes of protein powder, and clients posing. To say we were cramped is an understatement.

Our next shop was a gravel-floored garage that we converted into an office and small product warehouse with gym equipment. Eventually we added on to that building. When we purchased Beverly we were lucky to find an offsite warehouse to store stock.

Next stage: Finally after 14 years we found a building that was just what we needed. We gutted it and created a BEVERLY operating dream world. We understand what it takes to work with LOW overhead and patience to save money for a better working environment. We appreciate all businesses that partner with us. Our Respect goes out to you no matter how big or small you are. Here are 21 of Beverly’s top business tips. See if you agree.

  1. Follow the Golden Rule
  2. Know your clients
  3. Build and nurture relationships
  4. Go the extra mile – give more value than you are paid for
  5. Know that you are in business for results – not money
  6. Only make the best products for your clients – clients are KING
  7. Integrity first
  8. Be humble. Know and say when you don’t know
  9. Systems, systems, systems
  10. Willingness to change and adapt
  11. Ability to foresee and forecast
  12. Never underestimate
  13. Stick to what works
  14. Put your heart into your business
  15. Pay your bills on time or early
  16. Continuous education – business + personal development
  17. You can’t buy loyalty
  18. Manners Matter
  19. You get what you pay for
  20. Positive mindset – smile
  21. Get the right people on the bus

Are you stuck on the back burner?

How many times do you hear that little voice inside you whispering that you need to do something to improve your current fitness situation? A lot of times, work or family responsibilities take our ”ME“ time and zap our EXTRA energy. Are you getting down on yourself because you ate too much over the weekend? Do you feel like you abandoned your diet both physically and mentally? Do you have a habit that you just can’t release like eating too much chocolate or snacks? Or maybe it’s eating too much of a good thing like almonds or peanuts? Are you skipping meals or waiting too long to eat and then devouring junk food because your blood sugar dropped and you are out of control?

STOP – Give yourself a break, gather your thoughts and think about what you need to do to get yourself back on track. Find balance with life and training. Make sure you are using the ”Make or Break“ Beverly products like UMP, FitTabs, Lean Out and Density every day. If time is short, make the most of it. A lot can be done if you put your mind to it and make the effort to stick with it. After watching the 2017 Super Bowl, I went to bed and woke up the next morning believing that anything is possible.

Make or Break Dosage
Supplement Make or Break Daily Dosage Best Times
SupplementDaily DosageBeast Times
UMPtwice daily1 or 2 scoops per shake, 2 shakes daily in place of a meal, between meals or at bedtime
FitTabs4 tablets daily2 tablets at breakfast, 2 tablets at dinner
Lean Out8 capsules daily2 capsules before each meal, 2 capsules before cardio or workouts
Density9 tablets daily3 tablets, 3 times daily between meals

The key to an effective diet

I found these tips from our friend, Steve Colescott and I believe you might benefit from it.

There is something unique in the word choice of successful people, regardless of whether their success is found in the business or physique world.

Successful people tend to see their world as full of both opportunity and challenges, over which they can exert control and increase their odds of reaching their goals. Those in the unsuccessful ranks tend to see themselves as victims of circumstance. They wait on the lucky breaks that rarely come and curse the insurmountable roadblocks that set them back.

In the area of effective dieting, studies have shown the one trait found to be common in many of the most effective diets is “ownership.” Here are some of the basic proven components of every good, fat loss diet:

  1. The fundamental basics are’ EXERCISE MORE AND EAT LESS. At its very core, fat loss is about energy balance. Generally, if you burn more calories than you consume, you will lose weight. If you take in more than you burn, you will gain weight.
  2. Keep track of things. You need to set and record some basic measurements (bodyfat percentage, waist girth, bodyweight). You also need to keep track of what you eat at some level (calories and grams of protein, carb and fat).
  3. Be patient. Healthy weight loss is a slow process.
  4. Strength training is an essential component. Weight training will help boost your metabolism while maintaining (or even increasing) muscle mass.
  5. There must be some calorie restriction. This is the simple energy economics of fat loss. If you eat a slightly reduced calorie diet, while consuming high quality protein and aminos, you can maintain or increase your level of muscle mass and lose fat at the same time.
  6. There must not be TOO MUCH calorie restriction. If the calorie restriction is too severe, or kept up for too long, the metabolism will slow down and fat loss either stops or you have a greater tendency to lose lean tissue (muscle) while maintaining bodyfat levels, which definitely will slow the metabolism.
  7. You need to eat often, at least 4-6 times daily. Frequent, smaller meals speed up the metabolism. Only eating once or twice daily causes the body to react as if it is in a starvation mode and you will tend to hold on to bodyfat rather than use it as energy.
  8. You need to eat protein at each meal. Lean whole food sources (such as beef, fish, chicken, eggs, turkey or other lean meats) should make up some of this with high quality protein powders (such as Beverly’s UMP, Muscle Provider, or Provosyn) adding convenience and increased utilization to your intake.
  9. You need to limit simple carbohydrates. Simple sugars, cakes, pastas and breads are very dense in calories.
  10. You need to increase your fiber intake. Fibrous carbs, such as fresh vegetables, are very low in calories while being quite filling. Many of these create a calorie-deficit, because it requires more energy to digest them than they contain. Fiber also improves your general health and decreases hunger.
  11. Healthy fats help you lose fat. Healthy fats are fats that come from non-animal sources, such as nuts, olive oil, coconut oil or avocados. Consuming these fats improves your health and increases the fat-burning processes. As I have stated many times, Beverly’s EFA Gold should be considered a staple in everyone’s daily intake.
  12. You should limit saturated fats by choosing leaner cuts of meat, trimming fats from steak, pork, chicken or other animal sources.

These basics will help you make YOUR diet a winner. Create something that makes sense to you and fits into your lifestyle. A good number of our BEV NUTs are the most creative bakers around when it comes to healthy snacks. For example, try these UMP Almond Butter cookies!

Cookie madness UMP Chocolate almond butter cookies

Mix all ingredients in a bowl.

  • 3/4 cup almond butter
  • ½ cup baking Truvia
  • 2 scoops UMP Chocolate
  • 1 tbsp extra virgin olive oil
  • 1 whole large egg
  • 1 egg white
  • 1 tbsp vanilla extract
  • 1 tbsp unsweetened cocoa powder
  • Dash of salt

Preheat oven to 350 ° F. Position baking rack in the middle of the oven.

Spray Pam on your cookie sheet. Fold and mash together all ingredients until well blended.

Roll dough into small balls then flatten in crisscross pattern with a wet fork.

  • Bake for 7-8 minutes
  • Remove and let cool
  • Yields 20-24 cookies

    MMU Concrete gainer

    • 8 ice cubes – 1 scoop Provosyn
    • 10–oz. whole milk – 4–oz. heavy whipping cream
    • 2 scoops Mass Maker Ultra Vanilla – 1 frozen banana

    Blend all ingredients for about 2 minutes until smooth.

    A. You may drink it throughout the day--- slow sips if you can.

    B. Place in the Freezer for 45 minutes, and enjoy your MMU Concrete Gainer with a spoon.

    ***Take a couple of Beverly’s Multiple Enzyme Complex with your MMU Concrete Gainer. They might just be the missing link to your gains in size and muscularity.***

    Secret #2 for hard gainers: continual protein feeding system

    Bodybuilding magazines from the fifties and sixties suggested the idea of daylong sipping of protein and/or the consumption of liver/ amino tablets throughout the day. Best of all, this has been a theory that has proven almost universally result producing when applied in real life. With the advent of Beverly International’s current crop of extremely high-quality proteins, this strategy is even more effective today. Follow it consistently for just six weeks, and we guarantee you’ll experience a noticeable forward leap in muscle growth!

    Here’s how it works: Simply blend a large thermosful of protein shake upon waking (or even the night before), sip it throughout the day, and finish it by the time you retire for the evening (or some even set their alarm and finish their shake in the middle of the night). If you work from home or have an office with a nearby fridge, you may store your shake there but the visual reminder of a thermos on your desk seems to help keep your protein needs in mind. Here are two options:



    • 2 scoops Ultimate Muscle Protein
    • 2 scoops Provosyn
    • 4 scoops Mass Maker Ultra
    • 32 ounces milk or water
    • 16 ounces half ‘n’ half

    Excellent for those with fast metabolisms, or those whose strenuous physical activity levels require that they consume higher carbohydrate levels.



    • 4 scoops Ultimate Muscle Protein
    • 4 scoops Provosyn
    • 48 ounces cold water
    • 8 ounces heavy whipping cream

    While the name refers to the high nitrogen retention possible when following this program, it also denotes the explosive growth you will see over the course of the program. This one is relatively low in carbs so is a good option for those that want to gain muscle without the fear of bodyfat increase.